Our Story – RARA

RARA  was born from the dreams of Zikran Zahid, a young man who faced life’s toughest challenges at an early age. Eight years ago, he lost his father — his only source of support and guidance. With no one else to lean on, he carried the weight of responsibility on his own shoulders.

In those moments of struggle, Zikran Zahid made a promise to himself: one day, I will create something meaningful, something bigger than my circumstances. With determination as his strength, he endured countless hardships, never losing faith in his vision.

That vision became RARA — a brand built not just on fragrance, but on resilience, courage, and the belief that beauty can rise from even the hardest trials. Each perfume we craft is more than a scent; it is a symbol of perseverance, hope, and the power of dreams.

RARA is not just about luxury — it is about a journey. A journey from pain to purpose, from struggle to success, and from a promise to a reality.